Results & Responsible stewardship
Government
Cutting through campaign noise to deliver stories of promises made & delivered
Best In-Market Digital Marketing for Retail ROAS
Supporting government results
Overview
Partnering Victorian Labor Party, we supported local MPs with their organic & paid social advertising in the lead up to the 2022 State Election, which was successful by all metric.
Our Solutions
The campaign brief was to remind local constituents of the project promises made and delivered, all while their keeping social media budget lean, ensuring the best use of comms budgets.
Results
We targeted local electorate networks and audiences with engaging content and stories, all while keeping with the Labor parties broader communication strategies. Our approach resulted in a 52% increase in CTRs all while reducing their cost per click by -34%.
Better still, we refined available audience data and targeting to better identify relevant constituents, which resulted in extending their reach by 22% with the same budget.
Key Results by Numbers
We've been thrilled with our engagement with meks. They met deadlines, stayed within budget, and had great communication throughout the project. Their creative solutions and expert advice contributed to the success of our strategy and campaign. We highly recommend their dedicated and passionate team.
"Recommended experts"
