When planning marketing activities, it’s helpful for businesses to understand how much time each task might take. This guide provides estimates for various marketing activities, from social media posts to full ad campaigns, helping you anticipate the time investment for each.

Keep in mind, however, that these are general benchmarks. Factors such as brand guidelines, approval processes, and the need for revisions can affect timelines, so this list should be used as a reference—not as a measure of staff productivity.

1. Product Marketing
Product Launch
Product copywriting: 1–2 hours per product
SEO optimisation for product page: 1 hour
Photography and editing: 2–4 hours per product
Collection merchandising: 1–2 hours per launch
Organising into categories: 30 minutes–1 hour
2. Content Marketing
Blog Post: 3–5 hours per post
Case Study/White Paper: 5–10 hours per piece
Video or Infographic: 3–8 hours per asset
Content Distribution: 1–2 hours per channel/post
Content Analysis: 1–2 hours per post
3. Social Media Marketing
Social Post: 1–2 hours per post (includes writing, designing, and scheduling)
Stories/Reels: 1 hour each (content creation and posting)
Engagement Management: 30 minutes–1 hour per day
Social Analytics: 1–2 hours per week
4. Email Marketing
Single Email Campaign

Planning and copywriting: 2–3 hours
Design and layout: 1–2 hours
List segmentation: 1 hour
Testing and scheduling: 30 minutes–1 hour
Performance tracking: 1–2 hours
Automated Drip Campaign Setup: 5–8 hours for setup; 1–2 hours monthly for maintenance

5. Paid Advertising (PPC)
Single Campaign
Strategy and audience research: 2–3 hours
Ad design and copywriting: 1–2 hours per ad
Landing page creation: 3–5 hours per campaign
A/B Testing setup: 1–2 hours
Monitoring and adjustments: 5–10 hours weekly during active campaign
Performance review: 3–5 hours post-campaign
6. Search Engine Optimisation (SEO)
Keyword Research: 3–5 hours per project
On-Page SEO for One Page: 1–2 hours per page
Technical SEO Audit: 5–10 hours initially, then 1–2 hours monthly
Link-Building Outreach: 2–3 hours per outreach campaign
SEO Analytics and Reporting: 1–2 hours weekly
7. Branding & Design
Logo Design: 5–10 hours per logo
Social Media Graphics: 1–2 hours per graphic
Branded Video/Animation: 3–8 hours per video
Rebranding Audit: 8–10 hours
8. Analytics & Reporting
Data Collection: 1–2 hours weekly
Dashboard Setup: 2–4 hours (one-time)
Monthly Performance Report: 2–4 hours